Course Information
The Marketing Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. Students will prepare for careers in integrating digital marketing, data analysis, brand promotion, customer relationship management, strategic communication, human-centered design, and retail strategies.
Marketing Pathway
Pathway Chart
The Marketing Career Pathway prepares students with the knowledge and skills to effectively
market a product through learning the importance of market research, price, placement,
and promotion. This Pathway can lead to careers such as digital marketing, marketing
strategy, advertising, sales, brand management, public relations, etc.
Junior High/Middle School Strands and Standards
High School Strands and Standards
Supporting Courses
Suggested high school courses that support the Career Pathway. Courses do not count towards Pathway completion.
Explorer Courses
Choose one or more of the following courses.
Concentrator Courses
To be a concentrator, you must pass one of the following courses and one explorer course.
Completer Courses
To be a completer, you must pass a concentrator course and enough courses to equal 3.0 credits in this Pathway.
Business, Finance, and Marketing Capstone
Business, Finance, and Marketing Capstone Project Rubric
Apprenticeship
Apprenticeship Utah