Course Information
Sports and Entertainment Marketing

From youth sporting leagues to international events such as the Olympic Games, sporting events draw millions of visitors and billions of dollars each year locally, regionally and globally.  In the United States alone sports is a $213 billion industry. Sports is the sixth largest industry in the nation.

Listening Guides

1.1 Sports Marketing - Word | PDF
1.2 Marketing of and Through Sports - Word | PDF
2.1 The Fan - Word | PDF
2.1 The Fan Key - Word | PDF 
2.2 Sports Distribution - Word | PDF
3.1 Sponsorship - Word | PDF
3.1 Sponsorship Key - Word | PDF
4.1 The Event - Word | PDF
4.1 The Event Key - Word | PDF
4.2 Event Marketing Examples - Word | PDF
5.1 Promotion - Word | PDF
5.1 Promotion Key - Word | PDF

PowerPoint Presentations

1.1 Discover the World of Sports Marketing - PowerPoint
1.2 Marketing of and Through Sports - PowerPoint
2.1 The Fan - PowerPoint
2.2 Sports Distribution - PowerPoint
3.1 Sponsorship - PowerPoint
4.1 The Event - PowerPoint
4.2 Event Marketing Examples - PowerPoint
5.1 Promotion - PowerPoint
5.2 Sports Promotion and Projects- PowerPoint

Projects 

Marketing Plan Overview - Word | PDF
Marketing Plan Rubric - Word | PDF
Marketing Press Overview - Word | PDF
Project Draft Log - Word | PDF
Promo 1 TV Storyboard - Word | PDF
Promo 2 Radio Spot - Word | PDF
Promo 3 Outdoor Advertisement - Word | PDF
Promo 4 Give Away - Word | PDF
Promo 5 Retailer - Word | PDF
Sponsorship Proposal Worksheet - Word | PDF

Other

Sports Marketing Vocabulary - Word | PDF

Updated January 22, 2010