Course Information
Marketing Introduction Curriculum Resources

According to the U.S. Department of Labor, advertising, marketing, promotions, public relations and sales managers held about 646,000 jobs in 2004.

Activities

Market Share - Word
Segmenting - Word

Listening Guides

7 Functions - Word
BOWG - Word
Demographic Segmentation - Word
Marketing - Word
Marketing Mix - Word
Marketing Segmentation - Word

Presentation

Brand Emotion - PowerPoint
Marketing Introduction - PowerPoint
Product Types - PowerPoint
Share and Mix - PowerPoint

Resources

Research and Segmentation Terms - Word
The Johari Window - Word
VALS Introduction - Word

Other

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