Course Information
Advertising & Promotion Curriculum Resources

According to recent marketing industry studies, a person's "brand loyalty" may begin as early as age two.

Standard 1: Market Identification and Creativity

POWERPOINT PRESENTATIONS AND LISTENING GUIDES
Standard 1.1: Market and Market Identification - PowerPoint
Standard 1.1: Listening Guide - Word | PDF
Standard 1.2: Creativity - PowerPoint
Standard 1.2: Listening Guide - Word | PDF

ACTIVITIES
Standard 1: Economic Utility - Word | PDF
Standard 1: Getting to Know You - Word | PDF
Standard 1: New Product - Word | PDF
Standard 1: Review Activity - Word | PDF
Standard 1.1: Bringing a Diamond to Market - Word | PDF
Standard 1.1: Can You Segment These Markets - Word | PDF
Standard 1.1: Can You Segment These Markets Worksheet - Word | PDF
Standard 1.1: Class Segmentation...Four Corners - Word | PDF
Standard 1.1: Creativity Bingo Card - Word | PDF
Standard 1.1: Green Supreme - Word | PDF
Standard 1.1: Gummy Bear Market Research - Word | PDF
Standard 1.1: Just Like Me - Word | PDF
Standard 1.1: Lee's Department Store - Word | PDF
Standard 1.2: Style Lesson 101 - Word | PDF

Standard 2: Promotion

POWERPOINT PRESENTATIONS AND LISTENING GUIDES
Standard 2: Promotion - PowerPoint
Standard 2: Listening Guide - Word | PDF

ACTIVITIES
Standard 2: How Well Do You Suggestive Sell - Word | PDF
Standard 2: Otis Spunkmeyer Cookies - Word | PDF
Standard 2: PR Exercises - Word | PDF
Standard 2: Publicity Research Worksheet - Word | PDF
Standard 2: Why Try to Publicize - Word | PDF

Standard 3: Forms of Media

POWERPOINT PRESENTATIONS AND LISTENING GUIDES
Standard 3.1: Forms of Media - PowerPoint
Standard 3.1: Listening Guide - Word | PDF
Standard 3.2: The World of Print, Outdoor and Transit Advertising - PowerPoint
Standard 3.2: Listening Guide - Word | PDF
Standard 3.3: Broadcast Media - PowerPoint
Standard 3.3: Listening Guide - Word | PDF
Standard 3.4: Electronic and Internet Advertising Options - PowerPoint
Standard 3.4: Listening Guide - Word | PDF

ACTIVITIES
Standard 3: Improv Reading - Word | PDF
Standard 3: Marketing Is All Around Us - Word | PDF
Standard 3: Movie Promotion Project - Word | PDF
Standard 3.1: Evaluating Advertisements - Word | PDF
Standard 3.2: Advertising Campaign Print Ad Rubric - Word | PDF
Standard 3.2: Billboard Layout - Word | PDF
Standard 3.2: Designing a Magazine Advertisement - Word | PDF
Standard 3.2: Elements of Advertising - Word | PDF
Standard 3.2: Preparing a Print Ad for the Eyes of a Customer Rubric - Word | PDF
Standard 3.2: Sample Print Ad Layouts - Word | PDF
Standard 3.2: Writing a Press Release - Word | PDF
Standard 3.3: Examining Television Advertisements - Word | PDF
Standard 3.3: Storyboard Considerations - Word | PDF
Standard 3.3: TV Storyboards - Word | PDF
Standard 3.4: Online Advertisement Review - Word | PDF

Standard 4: Brand Image and Consumer Psychology

POWERPOINT PRESENTATIONS AND LISTENING GUIDES
Standard 4: Brand Image and Consumer Psychology - PowerPoint
Standard 4: Listening Guide - Word | PDF

ACTIVITIES
Standard 4: Advertise a Burger - Word | PDF
Standard 4: Branding in Advertisements - Word | PDF
Standard 4: Crazy Characters - Word | PDF
Standard 4: Logos and Signatures - Word | PDF
Standard 4: Logo Win, Lose or Draw - Word | PDF
Standard 4: Logo Win, Lose or Draw Samples - Word | PDF
Standard 4: Market Research - Word | PDF
Standard 4: Parent Company Poster Assignment - Word | PDF
Standard 4: Price and Non-Price - Word | PDF
Standard 4: Product - Word | PDF
Standard 4: Slogans - Word | PDF
Standard 4: Slogans (Student Version) - Word | PDF
Standard 4: The 4Ps Cereal Box Project - Word | PDF

Standard 5: Careers in Advertising and Promotion

POWERPOINT PRESENTATIONS AND LISTENING GUIDES
Standard 5: Careers in Advertising and Promotion - PowerPoint
Standard 5: Listening Guide - Word | PDF

ACTIVITIES
Standard 5: Career Activities - PDF
Standard 5: Career Search Web Links - Word | PDF
Standard 5: Careers in Advertising - Word | PDF
Standard 5: Interests - PDF
Standard 5: Know Yourself - PDF

Teacher Helps

Advertising & Promotion: Required Performance Documentation - Word | PDF

Updated August 24, 2010