MARKETING EDUCATION PATHWAYS
Marketing is an expansive field that covers industries from advertising to travel and tourism, from retail to sports and entertainment, from real estate to Internet marketing. As people do everything from shopping and dating to trading stock and taking classes on the Internet, e-Commerce is only going to get bigger. As a result, the acceleration of the Internet has made marketing a rapidly growing field. In fact, it is estimated that worldwide over 30 percent of all workers work in some area of marketing.
Below are the four Pathways in Marketing Education:
Our vision is to see that every student receives the academic knowledge and technical skills needed to be successful in a marketing career. Marketing Education students will develop essential career preparation skills through technical and experiential education, as well as personal leadership opportunities.
DECA is involved in numerous service projects each year, holds conferences to teach leadership skills to chapter members, and holds regional, state, and national competitions each year where students’ skills in marketing-related activities are judged by individuals from the business community.
In 2010, over 150 students participated in competitive events at the national DECA conference. Twenty-five students were awarded medals in various competitions.
Utah Collegiate DECA is a post-secondary education association of marketing students that focuses on leadership development, competition, and community involvement. Utah Collegiate DECA promotes student growth in career identification and development, understanding our economic system, leadership development, understanding one’s role in society, and enhancing one’s self-development and self-esteem. Utah Collegiate DECA helps students develop skills and competence for their careers.
CAREER PREPARATION/ECONOMIC DEVELOPMENT
Last year, 2,701 students were awarded a CTE Skill Certificate in Marketing, indicating a high level of performance.
STATE AND LOCAL PARTNERSHIPS
Updated April 11, 2011
© Copyright 2010, Utah State Office of Education, Career and Technical Education.
250 East 500 South
P.O. Box 144200
Salt Lake City, UT 84114-4200