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Preparing Students for the World of Business

Business Education
Computers in Business Curriculum Resources

Students gain exposure to business software applications as part of this class, including Internet browsers, search engines, E-mail, word processing, presentations, spreadsheet, and database software programs.

COMPUTERS IN BUSINESSBusiness Education Logo
This course introduces students to key business concepts including:  economics, entrepreneurship, finance, marketing, and  desktop publishing.  Students will apply knowledge of these concepts through business simulations and preparation of a business plan.

Standards and Objectives - PDF

STANDARD 1
Students will identify different types of businesses ownership (sole proprietorship, partnership, and corporations.)

  Lesson Ideas
 

4 P'S OF MARKETING
Students will discover an interactive website that will introduce the 4 P's of marketing, consumer motivations, the importance of advertising, and supply and demand.

DETERMINE POTENTIAL CUSTOMERS
Students will determine who the potential customers are for a business simulation. Students will be able to determine an appropriate target market, and research customer wants and needs.

TYPES OF BUSINESSES
Students will identify different types of business ownership: sole proprietorship, partnership, and corporation.

RISK ASSESSMENT
Students will understand and demonstrate entrepreneurial concepts. Students will determine skills, characteristics, and risks of entrepreneurs.

STANDARD 2
Students will understand the importance of investing and its relationship to business. 

  Lesson Ideas
 

4 P'S OF MARKETING
Students will discover an interactive website that will introduce the 4 P's of marketing, consumer motivations, the importance of advertising, and supply and demand.

AD MEDIA COSTS
Students will identify advertising media (magazines, newspapers, television, direct mail, radio, internet, and billboards) and examine their costs.

MARKETING TERMINOLOGY
Students will learn marketing terminology.

STANDARD 3
Students will research and develop a business venture to be used for their entrepreneurial simulation.

  Lesson Ideas
 

BASIC DESIGN TERMS
Students will understand basic design, page layout concepts, and terminology including white space, margins, headline, copy, color, page balance, font, font size, graphic formats, and design elements.

CREATING A BUSINESS PLAN
Students will create a plan or portfolio for an imaginary business of their choice. The plan will include a cover page, executive summary, organizational plan, marketing plan, and financial needs summary. Students will also create business documents and advertisements to add to their portfolio.

DESKTOP PUBLISHING & ADVERTISING
Students will be able to define terms related to advertising. Students will be able to identify focus groups for television, radio, and print ads. Students will create and perform a television commercial. Students will distinguish between effective and ineffective print ads. Students will also demonstrate basic desktop publishing skills.

LOGOS AND SLOGANS
Students will determine logos and slogans for popular companies. Students will then create a logo and slogan for their business.

STANDARD 4
Students will create a marketing plan for their business venture.

  Lesson Ideas
 

CREATING A BUSINESS PLAN
Students will create a plan or portfolio for an imaginary business of their choice. The plan will include a cover page, executive summary, organizational plan, marketing plan, and financial needs summary. Students will also create business documents and advertisements to add to their portfolio.

CREATING WEBPAGES
Students will view source code on the Web. Students will use a webpage editor to create a website that includes multiple pages and links. The website will include a title heading, sub-heading, body text, text enhancements, and a graphic.

WEBPAGE COST ANALYSIS
Students will research a website to find costs of creating, hosting, updating, and traffic volume of a webpage.

STANDARD 5
Students will design business documents.

  Lesson Ideas
 

STOCK DAILY WARM-UPS
Students will learn how to use the stock market as an investment tool with just a few minutes of each class.

STOCK MARKET
Students will be able to define and explain basic stock market terminology, understand what stock is as it pertains to ownership in public corporations, be able to read stock quotes on the Internet and/or newspaper, and simulate the buying and selling of stock.

STANDARD 6
Students will incorporate concepts learned to create, present and evaluate a business plan (student portfolio).

  Lesson Ideas
 

CREATING A BUSINESS PLAN
Students will create a plan or portfolio for an imaginary business of their choice. The plan will include a cover page, executive summary, organizational plan, marketing plan, and financial needs summary. Students will also create business documents and advertisements to add to their portfolio.

STANDARD 7
Students will reinforce keyboarding skills.

  Lesson Ideas

STANDARD 8
Students will create a webpage for their business venture.

  Lesson Ideas

OTHER RESOURCES

  Links
 

BUSINESS STATE APPROVED TEXTBOOKS
http://www.schools.utah.gov/CURR/imc/RIMs-Search.aspx
Schools need to purchase basal/core or recommended primary materials that have gone through an independent alignment to the Utah Core. Schools may still purchase materials not listed on the state RIMs list as long as they have been reviewed and approved by their local school board.

Resources are available due to the efforts and submissions of teachers throughout the state of Utah. They have been collected your use, modify as needed.

Please share your own lesson ideas and resources.  Submit what you have, and the
Business Education Lesson Plan Team will format and organize all material.

Updated September 7, 2011


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FOR MORE INFORMATION:
laura [dot] deshazo [at] schools [dot] utah [dot] gov (Laura deShazo), Specialist
Business Education
Phone: 801>538-7572
Fax: 801>538-7868

andrea [dot] curtin [at] schools [dot] utah [dot] gov (Andrea M. Curtin) , Support Staff
Business Education
801>538-7976




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